Accounting bodies keep telling firms to move up the value chain into advisory — and grant & funding advice is one of the clearest wins. Clients love finding money they didn't know existed, and it's a natural fit for a firm that already understands their numbers.
So why do so few firms offer it? Because the research is brutal. Finding which of thousands of federal, state and local programs a single client qualifies for takes hours across dozens of scattered government sites. At that cost per client, it never becomes a real service — it stays a line in a newsletter.
Remove the research cost and the service appears. That's what FundLens does: enter a client, get every program they qualify for in seconds, and hand them a branded report you bill for — advisory revenue across your whole book with almost no extra work.